Nine ends Seven’s 12-year run to win the year in TV ratings
Nine has taken out the year in TV, ending Seven’s-12 year run at the top.
Total people was won with a share of 29.33% and Nine also topped the advertising demographics of the 25-54s (with 32.35%) and 16-39s (with 32.13%).
Seven’s share of the demographics saw it take a 29.02% share in total people, 28.43% in the 25-54s and 28.77% in the 16-39s.
Nine has taken out the demographics and total people in 2019. | Source OzTam, Analysed by Nine [click to enlarge]
In the primary channels, Nine also dominated, edging out Seven on 19.29% in total people with a 20.4% share. The 25-54s saw Nine draw a 22.61% share, and 22.28% in the 16-39s.
2019 primary channel shares. | Source: OzTam, Analysed by Nine [click to enlarge]
2019’s survey period began on 10 February and ended on 30 November, excluding the two weeks over Easter and ANZAC Day. Over the course of the year, Nine won 24 weeks, including the week commencing September 22 in which it tied with Seven on a 29.6% share. Seven won 17 weeks, plus the two non-ratings weeks over Easter.
Ten had its best days in the August to November part of the year, moving into year on year growth. The network was up 0.6 points from the same period last year, with its primary channel up 0.2% and 10Bold up 0.4%.
Entertainment
Married At First Sight dominated the entertainment programs for the year, with its finale the most-watched episode, closely followed by The Block’s winner announcement. OzTam’s preliminary overnight figures placed MAFS’ final episode at 1.968m metro viewers.
Newcomer, Lego Masters, also proved a hit for Nine, with its launch and winner announcement the fifth and fourth highest entertainment programs for the year.
Ten’s The Masked Singer was a success for the network. It’s final reveal of Cody Simpson as the Robot was the tenth highest-rated entertainment moment of the year.
Seven’s The All New Monty Ladies’ Night was the number one entertainment special, airing to 1.031m metro viewers, and over 1.6m viewers nationally.
Home and Away was the most-watched drama program of the year, averaging one million national viewers an episode.
The top 20 entertainment programs of 2019 – OzTam Consolidated 28 figures. | Source: Nine [click to enlarge]
The highest-rated sports broadcast for the year was the first game of the NRL State of Origin series on Nine, which the preliminary overnight figures put at 2.178m metro viewers. Nine’s coverage of the State of Origin, NRL Grand Final, and Australian Open Tennis also proved successful for the network.
Seven’s AFL Grand Final broadcast was the second-highest sports program. The September match drew in 2.197m metro viewers in OzTam’s overnight figures. According to Seven, the AFL was the number one winter sport, reaching 15 million viewers across the 2019 season.
Ten made a strong entry in the sports category with its first Melbourne Cup coverage since the rights returned to the network in a $100m deal. Despite declining ratings from the previous year, 1.32m metro viewers tuned in into the race.
Top sport programs of 2019 – OzTam Consolidated 28 figures. | Source: Nine [click to enlarge]
Ratings juggernaut, Seven News, was the number one news program for the 16th consecutive year. After frequently topping the overnight ratings, Seven News won 312 of 334 nights this year, and according to the network, averaged 940,000 metro viewers each night.
Elsewhere, the 41st series of Nine’s 60 minutes was the top weekly current affairs program, with an average metro audience of 774,000 and 1.03m nationally.
Mornings
For the 14th consecutive year, Seven’s Sunrise won the breakfast slot. Throughout the entire ratings period Sunrise did not lose a single morning. Sunrise’s follow up program, The Morning Show, also topped its slot for the 12th year in a row.
The below graph was supplied by Nine and excludes ABC and SBS data. Figures may differ from those in the story above.
Interesting that press releases came out from both Nine & TEN on the weekend…….but nothing from SEVEN.
Are they still tumbling the numbers to find a ‘Win’ somewhere?
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They should have brought TEN’s Beverley McGarvie for post 7.30 pm years ago. They should have merged with Fairfax, instead of letting NEC buy Fairfax cheap, they should not have sold their Prime TV shares, and now facing the Thorney Catalano spoiling stake there. and now, who would want the SWM scrip offer and the big decline CY 2020 cash earnings when the cash flow is impacted by Olympics losses hidden by an onerous contract provision.
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KARL WILL BRING VIEWERS BACK TO NINE THE TODAY LOST AFTER HE WAS SACKED IN 2018. UDAY WILL ALSO GAUN VUEWERS FROM SUNRISE
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Observer, observe the last parra in the PR above.
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When James Warburton took over from Tim Worner he told the entire industry up front that 7 where programming tired, too many 55 plus and too many failures so at that stage basic maths said he couldn’t win the year so waved white flag and conceded. He has axed anything local by state today tonight, Sydney weekender, equivalent shows in other markets. Canned Sunday as never after as many years could rival 60 minutes and expensive I would imagine etc etc. All eyes will be on 1st 2 surveys 2020 to see if changed direction has worked or otherwise.
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