Nine pushes mastheads ahead of election, reminding consumers ‘You Deserve to Know’

Nine’s The Sydney Morning Herald and The Age have released an election version of their brand and subscriber marketing campaign ‘You Deserve to Know’, which launched in February this year.

The election instalment of the campaign intends to highlight the roles both papers play in explaining policies, spin and soundbites to the public.

The election version of Nine’s ‘You Deserve to Know’ campaign

The new ads continue the design from the original campaign, using images of Prime Minister Scott Morrison and Opposition Leader Bill Shorten to enforce the political focus.