No ‘silver bullet’ solution for data use as ad industry awaits outcome of Privacy Act review

The Australian Government’s ongoing review of the Privacy Act 1998 is currently in the stage of reviewing submissions, having been announced as part of a response to the Australian Consumer and Competition Commission’s (ACCC) Digital Platforms Inquiry.

Following consultations and a review of submissions, there will be a discussion paper released later in 2021, seeking more specific feedback on preliminary outcomes, including any possible options for reform.

Submissions include that made by the Office of the Australian Information Commissioner (OAIC), which outlines the need for reform to build, and rebuild, public trust.