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‘No team, no ball… no problem’: Aldi supports MiniRoos in first national sponsorship deal

Aldi wants children to continue playing football even when they’re without a pitch, a team or ball, as part of its new sponsorship for Football Federation Australia’s MiniRoos program.

Aldi’s support of the MiniRoos marks the brand’s first national sponsorship deal.

Created by BMF, the campaign is Aldi’s first national sponsorship and features young Australians making fields out of dirt, creating goals out of chalk, playing the game alone and under tables with their siblings.

A voiceover of a young girl tells viewers no matter what- whether there is a team, a ball, a pitch, or lights to help them see – kids have “no problem” continuing to play football.

The campaign aims to encourage children to never stop playing the game, and sign up for this year’s MiniRoos program.

 

The campaign will run across TV, out of home, radio, online, catalogue and point of sale.

Credits:

  • Executive Creative Director: Cam Blackley
  • Creative Director: Alex Derwin
  • Creative Team: James Sexton and Harry Neville Towle
  • Designer: Matt Hughes
  • Executive Planning Director: Christina Aventi
  • Head of Planning: Hugh Munro
  • Managing Director: Stephen McArdle
  • Group Account Director: Toby Hussey
  • Senior Account Director: Sid De
  • Account Manager: Harriet Cockill
  • Agency Producer: Jenny Lee-Archer
  • Production Company: Revolver/Will O’Rourke
  • Director: Richard Bullock
  • Producer: Nicole Crozier
  • EP: Pip Smart
  • MD/EP: Michael Ritchie
  • DoP: Pete Eastgate
  • Editor: Philip Horn
  • Post Production: The Editors
  • Colourist: Marcus Timpson
  • Music and Sound Production: Rumble Studios
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