‘No team, no ball… no problem’: Aldi supports MiniRoos in first national sponsorship deal

Aldi wants children to continue playing football even when they’re without a pitch, a team or ball, as part of its new sponsorship for Football Federation Australia’s MiniRoos program.

Aldi’s support of the MiniRoos marks the brand’s first national sponsorship deal.

Created by BMF, the campaign is Aldi’s first national sponsorship and features young Australians making fields out of dirt, creating goals out of chalk, playing the game alone and under tables with their siblings.

A voiceover of a young girl tells viewers no matter what- whether there is a team, a ball, a pitch, or lights to help them see – kids have “no problem” continuing to play football.