No TikTok, people are not ‘content opportunities’
Richenda Vermeulen offers a timely topic that dives into the issue of consent, drawing on recent TikTok viral content.
The viral TikTok of a guy riding the tram, blackout drunk. That image of your toddler posted to someone else’s Instagram.
The mum sharing (and monetising) her child’s autism. The caregiver posting videos of dementia patients at their most desperate moments.
Social media platforms like TikTok offer immense opportunities to connect and engage. TikTok users spend an average of 95 minutes per day in the platform. But the constant, unrelenting pressure to share new content is doing something to us. It’s changing how we see one another – friends, relatives and strangers alike. Less as people, more as objects for our collective consumption.
