Notes from the near future of PR work
While the following post by Chris Dodds is fictional, elements of the technologies involved are already with us. With the future of work becoming increasingly automated, the future workplace will see a growing collaboration between people and AIs to deliver projects. Understanding how these tools can enhance your work will be critical, as will the use of creative and strategic thinking – a very human process that may never be replaced by machines.
It’s 8:45am on Friday. A WFH day in the near future
Sally grabs her tea, moves to her desk and settles in. Her laptop lights up. “Hey Sally. Sleep well? I’ve got your morning brief ready.”
Sally’s digital work double (a virtual AI assistant she’s nicknamed ‘DeeDee’) has been busy while she sleeps – accepting messages from multiple work and private channels, and auto responding where it’s able. On the left of her screen is a brief summary of what DeeDee has actioned overnight and what it needs assistance interpreting.
