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NRMA Insurance focuses on home insurance in new spot from M&C Saatchi

NRMA Insurance has followed up the launch of its brand platform ‘NRMADE Better’ with a campaign from M&C Saatchi promoting its Home Buildings and Contents Insurance that sees possums getting up to mischief in a family’s home while they’re away on holiday.

The campaign, which runs across TV, digital, poster, radio and print, launched with the 30-second spot that focuses on a family locking up their home as they head off on holiday, emphasising how easy it can be to forget to lock everything and highlighting the fact that with NRMA Insurance “…you’re covered even if you forget to lock your door or window. It’s Home Insurance, just NRMADE BETTER.”

M&C Saatchi creative director Gary Dawson said: “After launching the new positioning it was important to quickly follow up with proof of ‘better.’ This spot is fun, surprising and delivers its message with a smile.”

It was shot by Rey Carlson from Playbig Pictures with CG animation led by Colin Renshaw and his team at Alt.

“When M&C first approached us with the idea we were very excited. Who wouldn’t jump at the chance to create something as cool as a gang of marauding possums,” said Colin Renshaw VFX supervisor and founder of Altvfx.

“Even with our previous experience in creating photo realistic animals, this project had plenty of new challenges for our animators. The brief was to create possums that moved as they would in nature.”

NRMA Insurance launched its new brand platform last month having appointed M&C Saatchi in April.

CREDITS

  • Client: NRMA Insurance
  • Production Company: Playbig Films
  • Director: Rey Carlson
  • Executive Producer: Caroline David
  • Sound: Nigel Crowley/50 Below
  • Effects- Altvfx/Colin Renshaw
  • Music Composer: Ramesh Sathiah/Song Zu
  • Agency: M&C Saatchi, Sydney
  • Regional Creative Director: Tom McFarlane
  • Creative Directors: Gary Dawson and Michael Andrews
  • Associate Creative Director Direct: Josh Bryer
  • Senior Art Director Direct: David Jackson
  • Head of Moving Image: Rod James
  • Group Account Director: Jane Callister
  • Account Director: Tara Goh
  • Senior Digital Producer: Kate Best
  • Digital Design Director: Fabio D’Aguanno
  • Digital Designer: Vince Leong
  • Senior Digital Designer: James Jamias
  • Typography: Mick Tonello
  • Media Agency: Mediacom
  • Print Production: Trent Henderson
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