OMA announces Q1 winners of creative collection competition

The Outdoor Media Association (OMA) has announced the quarter one winners of its 2019 creative collection competition.

The announcement:

Launched in 2013, the Creative Collection competition celebrates the big, bold, and audacious canvas that is out of home (OOH), and recognises the best OOH campaigns each quarter.

Campaigns are judged across the following categories:

Best creative execution
Best traditional use of the OOH medium
Best use of a special build
Best use of technology and innovation

Quarter one 2019 attracted 20 submissions from OMA members including: JC Decaux, Ooh Media, and QMS Media.

Guest judges included:

Kate Kissane, head of brand and advertising, St George
Kerrianne Pritchard, general manager, Country Outdoor Signs
Jordana Sherlock, national insights and strategy manager, QMS Media
Theo Zisoglou, head of media and investment, Bohemia Group

“All finalists in the OMA’s quarter one 2019 Creative Collection put forward solid cases for selection, each demonstrating strong creative executions via the OOH medium and ultimately in each winner’s case, able to deliver a simple, clear and powerful message,” said Kerrianne Pritchard, general manager at Country Outdoor Signs.

“OOH has come such a long way over the last decade. There is so much scope to engage with audiences by leveraging the digital capabilities available and using data to present contextually relevant messages. The brands that leveraged these capabilities really stood out,” said Kate Kissane, head of brand and advertising at St George.

Congratulations to the following winners:

Quarter one – Best creative execution

Campaign: STEM Campaign
Advertiser: Flinders University (The College of Science & Engineering)
Creative agency: Flinders Creative Studio and Paul Munzbera
Media agency: Wavemaker

Quarter one – Best traditional use of the OOH medium

Campaign: SOLO Zero
Advertiser: Asahi Schweppes
Creative agency: TBWA
Media agency: Posterscope
Other agency: Carat

Quarter one – Best traditional use of the OOH medium, honourable mention

Campaign: Drumstick X Messina
Advertiser: Peter’s Ice Cream
Creative agency: The Key Branding
Media agency: Spark Foundry

Quarter one – Best use of technology/innovation

Campaign: Dancing with the Stars
Advertiser: Channel 10
Creative agency: Channel 10
Media agency: Spark Foundry

Source: Outdoor Media Association press release


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