Ooh Media is attempting to spread kindness and compassion through positive messages and news stories from around the world of people living in isolation.
A focus of the campaign, placed in out-of-home locations across retail, street and rail networks, is the treatment of employees and behaviour in supermarkets.
Billboards placed outside the stores spread the messages of ‘Buy only what you need’ ‘Consider the elderly and disabled’, and ‘Spread kindness’.
Ooh Media is addressing the panic buying with its ads placed outside stores
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Ooh Media chief content and creative officer, Neil Ackland, said the company wanted to do its bit to spread positivity at this time.
“Through our editorial and content capabilities and our national reach, we are dedicated to doing our bit as a public space medium in what is a very challenging time for much of the community,” Ackland said.
Meanwhile, the ads produced by Junkee Media promote random acts of kindness from around the world such as Italians singing together from their balconies.
Junkee Media is also sharing positive stories from around the world
Ackland said traffic on Junkee’s websites suggests that people are looking for uplifting content, and as a result it has made the team more committed.
“Punkee has seen significant traffic growth this week, especially around our Married At First Sight coverage. This indicates that a lot of people just want to take their mind off things, and we’re happy to be a place that helps them do that,” he said.
“We’re focusing on what we do best – trying to debunk the myths doing the rounds, enjoying some of the lighter moments as people are in lockdown and, most importantly, trying to offer constructive tips on the best ways to get through this very difficult moment.”
Today, Ooh Media requested a voluntary suspension, following its trading halt last week.