‘Overnight we found the company was gone’: How Bell Pottinger Asia recovered from the London scandal

The collapse of Bell Pottinger not only took the PR world by surprise, but was a shock the management of the Asian operations, said Mark Worthington, managing director of the rebranded Klareco Communications.

“Overnight we found the company had gone,” Worthington told the Mumbrella Commscon conference, revealing the Singapore office only found out about the UK operation’s collapse from a staff member seconded to the London HQ.

Kloreco’s Ang (centre) and Worthington (right) with Mumbrella’s Abigail Dawson

Worthington, along with CEO Ang Shih-Huei, described how the agency scrambled to save its client base in the wake of the collapse of the high-profile communication agency’s London office.