Overworked creatives not getting enough time to develop skills, Adobe survey suggests

August 4, 2017 9:12

Australian creative professionals aren’t staying up to date with their technical skills as well as their APAC peers, a new survey conducted by Adobe has suggested.

That reluctance to brush up on skills may be a structural problem for a time poor industry overwhelmed by data and content Alex Amado, Adobe’s ‎vice president for experience marketing, told a conference on Thursday.

The Adobe Creative Pulse 2017 survey polled 5442 creative and marketing professionals across the Asia Pacific region including 736 in Australia and New Zealand.

The survey found 34% of Australian creatives were planning to upgrade their skills over the next six months as opposed to 45% of all of those across the APAC region.

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Paul Wallbank

Paul Wallbank was news editor at Mumbrella between June 2017 and June 2019. Previously he's covered business and technology issues for outlets ranging from The Australian and Sydney Morning Herald to the ABC and Business Spectator.

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