Ovo’s Nicole McInnes: The digital age has killed the ‘colouring-in rockstar’ CMO

The digital age has brought responsibility to marketers and killed the days of the ‘colouring-in rockstar’, Ovo’s marketing boss Nicole McInnes has said.

McInnes, who spoke on a panel at Mumbrella360, suggested the luxury of the CMO role doesn’t “fly anymore” in Australia, and encouraged senior marketers to go and work in digital native companies or start ups to build skills.

The panel (L-R): Ovo’s Nicole McInnes, Facebook’s Naomi Shepherd, AANA’s John Broome and Brand Traction’s Jon Bradshaw