This week, the ACCC sued Microsoft for allegedly misleading 2.7 million Australians into paying for a higher-priced Microsoft 365 subscription, claiming the tech giant “deliberately hid” a cheaper option.
Phoebe Netto, founder of Pure Public Relations, explains why this breach of consumer trust won’t end up hurting Microsoft’s bottom line.
This year was a more low key upfront for Seven, writes TrinityP3’s Stephen Wright. In the latest of his Upfronts series, Wright highlights how the network largely avoided shiny new announcements in favour of highlighting news and sport and the power of that content to drive an emotional connection.