Mumbrella’s editorial director Hal Crawford spent two months earlier this year undertaking Mark Ritson‘s MiniMBA in Marketing. This is what he made of it. 

Today, with this blistering piece about Qantas-knocking, marketing legend Mark Ritson kicks off a regular column for Mumbrella. Ritson has won multple awards for his outspoken and often counter-intuitive writing on marketing, marketers and brands — and he has put his money where his mouth is in the form of the MiniMBA in Marketing, a practical training program for marketers that is expanding globally. More on that later. For now, brace yourself: Dr Ritson is in residence.