Paper Moose launches client donation program at its 10th anniversary
At its ten year anniversary on 27 May 2021, independent creative agency Paper Moose launched its ‘Buy One, Give One’ client program.
Clients that spend a minimum of $350,000 on a campaign with Paper Moose can choose a selected organisation for Paper Moose to donate time and resources to. Paper Moose has also launched its new direction: “The change makers”.
Nick Hunter, CEO and co-founder of Paper Moose, said: “The world has changed and consumers in 2021 expect more from brands. Our impact on communities and the planet is being felt everywhere and people are looking to brands to fix the problem. As part of our new direction, we want to also help facilitate and accelerate that change”.
Clients will be able to choose which organisations receive the donated time and resources, and will also be able to opt-out of the program.
The initiative is beginning with Vow Food, an organisation that creates lab-grown meat as a sustainable alternative to eating animals.
Hunter told Mumbrella: “It’s our time and resources that we’re donating. It’s a fun way for us to operationalise it and connect it with our clients. Some of our clients like Westpac or Dexus have different ways of solving some of their problems. They might also like the fact that we’re jumping on board and helping these other companies as well.”
Left to Right: Nick Hunter, Jason Fidel, Georgia Shillington, Katie
McIntyre, Pete Saladino, Kate Holdsworth, Divya Abe, Jeremy Willmott.
Hunter added: “We’re in a fortunate position where we can now invest in our future and our collective futures. So it’s, ‘what can we do to lead behind [the next generation]?'”
On how the donation is calculated, Hunter said: “It’s not a direct amount of time [donated]. It’s basically an idea for an idea.”
James Sykes, recently appointed head of strategy at Paper Moose, added: “The creative industry has helped businesses sell stuff for a long time, but today that same creativity needs to help new technologies flourish, and inventive Australian companies showcase what they’re doing. Our client’s success remains our number one job but it’s time for our agency magic to accelerate deployment of the technologies that will save us.”
In May, Paper Moose announced the appointment of two creative directors.
