Parties share honours in the election social media battle
Regardless of who comes out a winner the Federal election, both the major parties can claim small victories in the social media space.
Social analytics service SEMrush looked at the most popular posts by the parties’ respective leaders over the past 90 days up to the election and found each social media platform had its own winner.
For the government, Scott Morrison was the king of Instagram taking out the top ten posts of the campaign. His birthday post with a Cronulla Sharks cake last Tuesday had the greatest engagement among Australian consumers, with 5,145 liking it.
Morrison dominated Instagram, taking out the top ten most-engaged posts on topics ranging from his response to the Christchurch terrorist attacks (5,377 likes) through to his daughter’s school concert with 4,740 likes.
Bill Shorten’s best performing Instagram post, featuring him with an assistance dog, gained 3,367 likes, well behind Morrison’s reach but dwarfing Liberal treasurer Josh Frydenberg’s best effort of 630.
Twitter was kinder to Bill Shorten with the Labor leader taking six out of the top ten most engaging tweets, taking the top two spots with his response to the Daily Telegraph’s front page splash about his mother and his space invaders tweet.
Along with Shorten, his Labor colleague Chris Bowen also made the top ten twice with tweets about the Liberal’s party’s election advertising and wages policies. While the Prime Minister had two spots with the Christchurch and Indian terrorist attacks. Terrorism also paid for Pauline Hanson on Twitter with her tweet on the Sri Lankan atrocity that saw her take fifth place.
Facebook was fertile ground for Pauline Hanson who dominated engagement on the platform, taking the top 11 posts with her appendix operation on April 3 leading the table with 56,089 likes.
Hanson’s videos about her treatment by David Koch and Derryn Hinch on Sunrise also proved popular, attracting 44,582 and 38,573 reactions.