People dance for the love of the internet in new Mate campaign
Telecommunications brand Mate has released a new campaign via Chisel, ‘Love Your Internet’.
The campaign includes a brand refresh and will be live from 16 September.
The 30-second spot shows people dancing in public to an upbeat tune, as towards the end text appears that reads “join Australia’s most satisfied NBN customers”.
Mate’s head of customer acquisition, Dom O’Brien, said: “We want to show all Australians that we’re here for them, to give them better, more frictionless internet and mobile service. We wanted to be more to more people. Therefore, our refresh started with really learning about our customers.”
Chisel co-founder and creative director, Zak Kaczmarek, commented: “It’s been such a great experience working alongside Mate to help evolve their brand. The foundations were there. An incredible Australian success story, a product, and service that was winning awards, some wonderful people at the helm, and an attitude centred around putting customer happiness first. As a challenger brand with no creative brand platform, it was important for us to tell consumers quickly what it is that Mate offers.
“The insight we landed on was that consumers who are genuinely ready to make the switch must hate their current provider. It was here that we realised this didn’t need to be the case anymore. The Love your internet creative platform was born with a newly designed brandmark featuring an icon commonly used in texting and social media – the love heart.”
One of the OOH assets for the campaign
The campaign will be on Mate’s owned channels, website and social media. The out-of-home phase of the campaign will roll out early next year.
In September 2020, Mate released its ‘save with Mate’ campaign with Chisel.
Credits
Creative Agency and Production: Chisel
Director: Zak Kaczmarek
EP: Pat Sidoti
DP: Matt Ower
Producer: Lucinda Hayden
Art Director: Michael Witcombe
Media: Advertising Advantage (ADAD)
