People are going to live to be 1,000 years old – and marketers need to pay attention
Increased life expectancies may not be on your radar, but if the people who are going to live over 1,000 years have already been born, this has radical implications for brands, marketers and communicators. Atomic 212’s director of innovation Peter Brennan explains how this evolution will change your branding, your marketing and your messaging.
The word ‘disruptor’ has gone from describing a naughty school kid to being a compliment of the highest order, and arguably the biggest buzzword of the 21st century. Businesses are all looking for the next disruption – whether they want to be the catalyst for it, or simply lessen the impact when it inevitably hits. Unfortunately, the tendency to focus on what’s on your own horizon rather than keeping an eye on all 360 degrees means we’re often blindsided by what ends up rocking the boat.
Take Nokia. The Finnish company was king of the mobile space, and initially a leader in the smartphone space. But they failed to realise the threat posed by Apple and Google – because why would a phone division be worried about what a computer business and a search company were doing?
Now you’re likely reading this on either a phone powered by iOS or Android, while Nokia are trying to capture the ‘irony’ market by re-releasing the 3310 (complete with Snake!).
A little left field but an interesting read and a universally applicable argument … if we are not communicators above all else then what are we
Some serious jibber in here.
What I want to know is how we will market to people on Mars?
How will market to our Alien overlords when they arrive?
For gods sake, how will we market to beings in alternate realities across the ever expanding multiverse?
These are the very serious questions keeping me up at night…
I get it. You accidentally posted this a week early, right?
Right?
Good. They can start resolving the inevitable Y3k bug. Sorry, didn’t find much meat on this one.
Don’t worry, the intergalactic frequencies are already being tested in a subterranean laboratory on planet Uzikut as we read.
The projected lazerpost and associated social media platforms of Urak and Timzak, are already fully tested, and will begin production only when Facebook and Twitter are proven to be not only dead, but suitably processed in the Super Exekrun historic exterminator.
What was all that about, Richard?
Do you know what CRISPR-Cas9 is? I suggest you look it up.
Age reversal (i.e. reversing the symptoms of ageing) and healthspan extension has been proven possible time and time again in mice, dogs, monkeys, etc.
In fact, it’s proven in humans too, through diet, exercise, and now some drugs are showing great potential (rapamycin, NMN, metformin, dasatinib to name a few).
Do you know anyone who you want to get sick? I don’t. And I don’t want to get sick myself.
Bfs. Read articles in the 70’s about living to 200. These a holes also have a bridge for sale.