Fairfax Media’s struggling Sydney talk radio station 2UE has announced that programming director Peter Brennan will leave at the end of the year.
Brennan led last year’s relaunch of the talk station which saw a new generation of presenters brought in to challenge ratings leader 2GB.
The station targeted an 8.5% share of the Sydney audience by the end of last year. In the latest Nielsen survey, 2UE remained on 4.9%, behind 2GB’s 14.2%.
At the time, Brennan told Mumbrella that the station had previously suffered from “poor management” and that “the fish stinks from the head”.
According to today’s announcement, Brennan will leave on December 14. GM Chris Parker said: “During his tenure at 2UE 954, Peter has led the programming team through some very exciting and also difficult times. His energy and commitment to 2UE 954 and talk radio has seen him drive considerable change and we have benefited from his safe and steady hands during challenging periods.
“Peter informed me in late August that he was considering his future with the station and ultimately he has decided to leave 2UE.”
He added: “Content director at a news talk station is one of the hardest jobs in commercial radio – so we’ll be searching far and wide for the right person to cultivate, lead and develop our content team, identify new talent and drive ratings success in 2013 and beyond.”
Despite the gap between 2UE and 2GB, the station has always insisted that closing the gap will be a long process, with its presenters a generation younger than those on 2GB and in place for when they begin to retire.
2UE has Jason Morrison in breakfast up against 2GB’s Alan Jones while drivetime sees Paul Murray, one of Australia’s youngest talk hosts, pitted against Ben Fordham.