Pfizer creates a ‘reverse intervention’ for smokers to launch World No Nagging Day

Pfizer and With Collective have created a “reverse intervention” to help non-smokers show empathy towards smokers who are trying to quit.

The campaign features family members and loved ones of smokers attending what they think is a session with a GP to discuss their frustrations, however, the GP brings in ‘specialists’ on the topic who turn out to be their loved ones.