Pitch Watch: Village Roadshow decides media; Hipages seeks creative; Blackmores and CCA go below the line

Mumbrella casts a regular eye over some of the media, creative and PR pitches in market.

In this wrap up: Village Roadshow (media appointment), HiPages looks for above the line creative, Blackmores (Activation), Coca-Cola Amatil (various), KYUP! Project.

Village Roadshow

Village Roadshow

Village Roadshow ends three-month media pitch

Media agency OMD has backed up its Coles media pitch win by retaining the Village Roadshow Limited account following a competitive three-month pitch.

VRL was one of the agency’s founding clients when it entered the Australian market in 2000, with the account covering both marketing for its movie assets and its theme parks in Australia.

It is the second big win for the Melbourne branch of the agency in three days after announcing it had picked up the big-spending Coles supermarket, liquor and finance accounts from UM on Monday in one of the biggest pitches of the year.

OMD is also in the midst of defending the prestigious Tourism Australia account.

Phil Oneile, director of marketing for Roadshow Films, said: “Village Roadshow operates in a rapidly changing environment and we wanted to go to market to find a media partner that was the best fit for our future.

“After a rigorous and competitive pitch process we have decided that OMD is our preferred media agency. Throughout the entire media pitch process OMD clearly demonstrated that they are the right fit for us, now and into the future. Their knowledge and passion for our brands was evident throughout.

Margie Reid, managing director of OMD Melbourne, said: “The VRL and OMD team have built an outstanding relationship over many years and we are delighted to see that continue. This pitch process reaffirms one of our longest-standing and collaborative partnerships.”

Peter Horgan, CEO of OMD Australia, added: “This is an incredible 24 hours for OMD Australia and an endorsement of the client-centric model we all believe in. I am extremely proud of what Margie Reid, Rob Swinton and their teams have achieved in taking the VRL relationship to the next level.”

hipagesHipages hunting for above the line creative

Australian internet start-up Hipages has began a tender for a creative agency to lead its above the line marketing, as it looks to expand its presence in market.

The company, which is effectively a recommendation engine for tradies, has achieved significant growth in recent months after News Corp reportedly paid $40m for a 25% stake in the business. 

The contract will start in the next financial year with requirements including creative development, production and creative dispatch across brand, brand response and direct response executions with primary expertise in TV, outdoor and print.

 Tracy Richardson, chief marketing officer of Hipages, said: “It’s an exciting time to be in the home improvement industry. We have been experiencing dramatic growth in the last few years and we are seeking a vibrant creative partner to be a part of our journey. We are looking for an agency that can demonstrate strategic thinking and a creative approach to producing measurable, distinctive and memorable work.

“All over the country, Australians need to get things done around the home and Hipages is the place to do just that. Destined to be a household name, Hipages is helping Australians find and get quotes, and pay top-notch tradies on a rock-solid platform. Every home and every project is as unique as the people who live there and we’ve already helped over one million Australians make their homes comfortable, safe and beautiful.”

The competitive pitch kicked off on May 17 and will run through until 5:00pm on June 6.

coca cola amatilThe Zoo Republic picks up Coca-Cola Amatil and Blackmores work 

The Zoo Republic has picked up roster work for Coca-Cola Amatil, appointed on its below the line roster to do work across a number of its brands.

The Sydney-based independent also had success with health brand Blackmores, where it will handle activation and shopper marketing work.

David Lo, CEO of the agency, said: “One thing that has not changed in this industry is that it comes down to great ideas and commercial realism delivered creatively. We do this well and I am looking forward to bringing this to life for our new Business Partners brands and their customers; we have set ourselves up nicely for a successful 2016.”

Filtered Media enters pro bono relationship with KYUP! Project

Marketing services agency Filtered Media has signed a pro bono partnership with KYUP! Project, a violence prevention workshop designed to go beyond awareness and empower women and children.

“KYUP! Is a martial arts power shout that literally means ‘to shout’,” says Melanie Thomas, founder of the project. “We plan to reach girls and women across the country and Filtered Media will be pivotal in helping KYUP! shout louder and further than ever before.”

Claire Laffan, PR director and storyteller at Filtered Media will oversee the campaign. She said: “Mel Thomas is a champion for change and we are so privileged to be sharing her story.”


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.