P&O Cruises thinks big (and small) with BMF
A miniaturised Sydney, dwarfed by a giant ship is the central idea of a new ad by BMF to promote P&O Cruises.
Although the ad bears some similarities to last year’s Clemenger BBDO Melbourne “Little Wonders” work for NAB, which also features a miniaturised Sydney Harbour, the two commercial’s used different techniques. The NAB ad was done through tilt shift photography which begins with real video footage, while the P&O work was done through stop motion animation.
Apart from the total absence of originality where is the strategic idea????? Very ordinary work
@ anothermous….agree….the holding company (carnival) have a near monopoly so it wont make a difference either way
When in doubt (or out of ideas) revert to the jolly good old pun ad route. And charge like a wounded bull. Mmmm.
This vessel appears to be carving a path right through Darlinghurst and Ultimo! Oh, the humanity!!
Fair effort getting her up the hill from Bondi though.
I like it. looks like i’m alone so far on that though.
Really excellent post. I like the videos in it…. Great ..
Thanks Julain (Julian?) for your fantastic contribution to the discussion
Good point Gary M, however Carnival, whilst almost a monopoly on the cruise dollar, aren’t on their own in competing for the holiday options market.. As for BMF, they certainly aren’t the only shop in the village