P&O Cruises thinks big (and small) with BMF

A miniaturised Sydney, dwarfed by a giant ship is the central idea of a new ad by BMF to promote P&O Cruises.

Although the ad bears some similarities to last year’s Clemenger BBDO Melbourne “Little Wonders” work for NAB, which also features a miniaturised Sydney Harbour, the two commercial’s used different techniques. The NAB ad was done through tilt shift photography which begins with real video footage, while the P&O work was done through stop motion animation.

The P&O TV ad exists in 60s, 30s and 15s versions, backed with press, radio, outdoor and DM. Media planning and buying was done by Mediacom. P&O Cruises is part of the Carnival Group. The client was Sara McConkey, advertising and promotions manager at Carnival.


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