Podcasts best medium for targeting affluent, ‘mentally engaged’ listeners: Acast

The future of podcast advertising is bright, according to new research, which shows that Australian marketing and advertising professionals are aware of the untapped nature of the nascent market.

The study was commissioned by Acast, who have podcasts in 15 different markets, and therefore admittedly have quite a bit of skin in the game. The research was done in September and October by third-party platform Attest, with a sample of 100 full-time marketing and advertising professionals working in the Australian market.