Prada pinged for Ad Standards’ distinguishable rule

December 16, 2021 9:48

Prada has become the latest brand found to be in breach of the distinguishable advertising rule in the Australian Association of National Advertisers (AANA) Code of Ethics (the Code).

A series Instagram stories by influencer Laura Jade Stone (@laurajadestone) where she is shown opening a box containing a Prada bag and then posing has been found to be in breach of Section 2.7 of the Code, “advertising shall be clearly distinguishable as such.”

A post by Stone featuring a Prada bag with #gift. Screenshot taken on 16 December.

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Anna Macdonald

Anna Macdonald was a Mumbrella journalist, covering news, creative, ad standards and campaigns. She left Mumbrella in April 2022.

Topics

@laurajadestone AANA ad standards Australian Association of National Advertisers Laura Jade Stone Prada

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Prada pinged for Ad Standards’ distinguishable rule

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