Updated: Influencer posts for Samsung and Tropeaka breach Ad Standards
Two recent Instagram posts have breached the Australian Association of National Advertisers (AANA) distinguishable advertising rules, in recent determinations by Ad Standards.
One post by Nadia Fairfax (@nadiafairfax), dated 2 June, features three women holding phones, with the caption: “Z FLIP(ing) around FW with these two…. @galaxybysamsung’.
The post also included the tags #WorkingWithSaumsuing #GalaxyZFlip #NadiaTakesSamsung, and received complaints that it is clearly advertising but hasn’t been declared.