Primetime competition proves tough for We Interrupt This Broadcast’s second week on Seven
Nine’s reality show Married At First Sight (MAFS) topped entertainment on Tuesday night. Meanwhile, Seven’s We Interrupt This Broadcast, in its second week, aired to 290,000 metro viewers.
A few new formats have launched this year from the networks and have seen slow starts. While We Interrupt This Broadcast launched to 379,000 metro viewers last week, Ten’s new format Taskmaster aired to 360,000 metro viewers and Nine’s Big Miracles premiered to 326,000 metro viewers.
We Interrupt This Broadcast
MAFS also won all three key advertising demos overnight. Following MAFS in Tuesday entertainment was Australian Survivor on Ten with 516,000 metro viewers, while The Chase Australia on Seven brought in 508,000 metro audience.
Home and Away on Seven attracted 461,000 metro viewers, while Back in Time for the Corner Shop on ABC pulled in 387,000.
Nine network won the night with a 33% overall share, followed by Seven with 23.9%, Ten with 18.3% and ABC with 17.1%.
The top-rated primary channel was Nine with a 26.1% share, but the top-rated multichannel was 7Two with 3.6%.
In the latest Daily Consolidated 7 Total TV Report for 28 February, Married at First Sight on Nine last Tuesday was the #1 program nationally with 1.911 million Total TV viewers, including 576,000 on BVOD and the biggest uplift of 58%.
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Darcy Song was a reporter at Mumbrella, covering media owners, adtech and social platforms. She left in October 2023.
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We Interrupt this Program is a reasonably solid attempt at sketch comedy and good on 7 for giving it a run. Skits are hit and miss but the pace is good and production Values are high. Maybe tweak the writing staff but I hope they hang in there and give this time to build an audience.
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Nice idea but it is dreadful. Too long and simply not funny. What a waste of time and talent.
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