Principals bolsters employer brand offering with two hires

With increased demand from companies to establish strong employer brands, strategic design consultancy Principals has added additional support to its Employer Brand team.

As Australia grapples with a talent crisis and more businesses are looking to define their position in-market to attract and retain talent, Principals has seen a threefold increase in internal brand projects. The agency’s Employer Brand offering, headed up by Claire Gallagher, has expanded to meet the demand.

Natasha Ramkissoon.