Print advertising expected to decline 10.2% annually until 2025, PwC finds

July 19, 2021 4:32

Print advertising is expected to drop 10.2% annually until 2025, according to PwC’s latest Australian Entertainment and Media Outlook.

PwC’s report cited that the decline of overall printed circulation and advertising revenue during 2020 occurred as digitisation plans were accelerated by major publishers.

Print advertising is expected to decline by 10.2% annually until 2025, finds PwC

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Emma Shepherd

Emma Shepherd was the acting deputy editor at Mumbrella who has over seven years of print and digital experience in the industry and has previously worked as a reporter for media outlets Bauer Media (now Are Media), Yahoo Australia, and a content strategist and writer for various independent marketing agencies.

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