Pure Profile sells off troubled Cohort business

ASX-listed Pure Profile is to sell its troubled Cohort performance marketing arm for $500,000 to call centre company Unit4 following what the company described as continuing challenging conditions in the wake of the banking Royal Commission.

The deal, announced to the stock exchange yesterday, will see Pure Profile offload the lead-generation business it purchased in 2016 for $25m which subsequently triggered a shareholder revolt against the struggling company’s board.

Pure Profile CEO Nic Jones: “Following the sale, we will continue to make our business more simple”