QMS neuro study shows DOOH delivers longer term memory encoding
A global first neuroscience study by digital outdoor company QMS has shown that digital Out-Of-Home (OOH) is more effectively for long-term memory encoding when compared to static.
The study, conducted in partnership with Neuro-Insight, was the first globally to capture continuous digital and static OOH panels over consecutive days, measuring how the human brain responds to a piece of creative advertising each day.
The research was launched last month via an exclusive, free-to-attend Mumbrella webinar.
QMS Neuro Memory Encoding [click to enlarge]
