Heinz creates short animated film featuring bean-loving Geoff to promote new range of cans
Kraft Heinz has launched a new Beanz range in conjunction with its new short cartoon film ‘Geoff The Film’.
The television ads tell the story of Geoff, a Heinz employee obsessed with Heinz Beanz, who creates the new range of cans for his growing family.
In the first ad of the sequence, Geoff creates ‘The One for One’ can which was created at the start of his Beanz career.
As Geoff meets his wife, Sally, at the Heinz Beanz department of spaghetti he shares his passion for Beanz by creating ‘The One For Two’ can.
‘The One for All’ can was the next one created by Geoff as he and Sally have twins.
The last can Geoff has created for the range is ‘The Little One’ which was designed for Geoff’s two twins who started eating more as they grew up and snacking more.
“Part of our new range of cans perfect for every Aussie,” is that tagline used at the end of each ad.
The campaign launched on television in Australia on Monday night.
While Y&R NZ created the ads, Heinz is currently pitching its creative account.
Elkin Jackson, commercial president of Kraft Heinz, said in a statement: “We’re extremely excited for the launch of this campaign as it is unique to Kraft Heinz in many ways. Creating a three minute animated film is a first for our business, and it is a true testament to the love Australians have for Heinz Beanz.
“We can’t wait to share this campaign with Australian consumers because as a business we’re always looking for new ways to excite and entertain our customers and we feel Geoff will be a character that the whole country will fall in love with.”
Linkedin
Why would you go to pitch when an agency just delivered such a great campaign. Y&R must feel a little robbed.
User ID not verified.
Saw this last night and it stood out while telling a product story. Well played Heinz and Y&R (New Zealand ?)
User ID not verified.
We laud the creative work of our Kiwi colleagues. And this nice but derivative piece is an example of their craft. But as advertising goes…it won’t work in Australia. In NZ there is a culture of loving lovingly crafted ads. May be a British throwback. Who knows. But Australia is a harsh noisy environment. And whilst the industry lives these long form John Lewis style pieces…the consumers ain’t got the time or the attention span. This is a brutal country for creativity…and this is just a little soft. A nice piece to wake up and watch this morning. But I won’t be having beans for breakfast.
User ID not verified.
So, the creative directors just really like Disney Pixar’s Up…
User ID not verified.
Wow i didn’t realise this add was made in Australia and I am from that country
User ID not verified.