Red Balloon turns around new TV campaign in a week as marketers get increasingly nimble

Former tourism Australia managing director Nick Baker has shown the nimble approach he is going to take to marketing at Red Balloon after the brand turned around its latest campaign featuring five TV ads in just seven days.

The campaign went live last week and agency Absolute Content received the brief for five TVCs on the Monday after Red Balloon’s digital agency Deepend came up with the creative idea.

Red Balloon – Car Racing from Absolute Content on Vimeo.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.