Reddit launches Conversation Placement for ads to reach users in comment threads

September 2, 2021 7:01

Reddit has launched its latest advertiser offering Conversation Placement which allows brands to reach its users while they are commenting on a passion and/or interests.

According to the platform’s insights, Reddit users contribute to more than 350,000 conversations on the platform every day, with 42% of the average Reddit user’s time spent in a conversation thread.

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Emma Shepherd

Emma Shepherd was the acting deputy editor at Mumbrella who has over seven years of print and digital experience in the industry and has previously worked as a reporter for media outlets Bauer Media (now Are Media), Yahoo Australia, and a content strategist and writer for various independent marketing agencies.

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