Representation and authenticity the key to successful influencer marketing

Kalila Welch

February 18, 2022 7:05

As influencer marketing continues to grow in Australia, brands need to understand the importance of representation, said Inca’s APAC VP of client strategy and growth, Arthur Altounian.

Following the launch of GroupM’s influencer marketing platform Inca, Mumbrella spoke with Altounian about the key issues Australian brands wishing to invest in influencer marketing need to consider.

Arthur Altounian | APAC vice president, client strategy & growth for Inca

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Kalila Welch

Kalila Welch joined the Mumbrella editorial team in November 2021. She took a brief career break in mid 2023 to complete her Masters of Journalism before returning to Mumbrella for a year.

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