Retail Marketing Summit: ‘More customers, more transactions and more opportunities’ – News Corp’s plan to penetrate the retail media space

Pippa Leary, managing director of client product at News Corp Australia, knows her appearance at the Mumbrella Retail Marketing Summit on Wednesday may have been confusing to some.

“Particularly when the prevailing narrative is that retailers are looking to move up the funnel and get into the business of media,” she told the audience during her keynote at the panel: ‘The evolving role of retail market in high-intent environments’.

“Why would we, as a publisher, be encouraging other businesses to come and eat our lunch?”