Retail Marketing Summit: ‘Relatable is the new aspirational’ – Why brands should be better utilising employees

March 14, 2024 10:08

According to Jules Lund, founder of global creative solutions company TRIBE, brands should be strategically utilising employee creator programs to create authentic, powerful digital content and cut through the saturated online market.

Speaking at the Mumbrella Retail Marketing Summit on Wednesday, Lund delivered a presentation on achieving more for less. But how do you do that? Easy, use your employees for your brand storytelling online.

Lund speaking at yesterday’s Summit

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.