Car brand emails drive straight to spam folders research finds
The car industry suffers from the highest rate of spam placement for its marketing emails of any industry, with more than a quarter of emails from auto manufacturers going straight to spam folders, new research has found.
Matt Blumberg says car makers are seeing email campaigns disappear into spam folders
The global study by email specialists Return Path revealed 24% of emails from car companies were failing to reach their target, despite the highly targeted and permission-based nature of the strategy.
By comparison, banks and financial services companies saw just 6% of their emails going to spam.
Emails from car brands needs to go out for a reason and only to users that have a relevant interest in that content. Too often I see “4 day sale – get in quick” type subjects coming and I’m not sure who buys a new car and then looks to upgrade every month after purchase ? Majority of those type of emails will get deleted unless you’re working in the industry and want to check prices.
And don’t get me started on newsletter emails from automotive media. Used to subscribe to CarsGuide until recently. I’m a car guy but don’t send me junk. I get the feeling they look at what was published that week and just send out whatever got the most comments. If it’s a slow news week and no good reviews are out pehaps just don’t sent the email until something worthy of an email happens. The quality of the content in those emails was so bad I didn’t hit unsubscribe for a while to see if it can get worse. It did.
Anyone currently getting car emails right? I don’t need more spam in my inbox