Revlon shares stories of women in the bush during drought

Revlon has launched a piece of content which shines a light on women in the bush and the many roles they play during the drought in Australia.

The campaign, BoldMatters, promotes Revlon’s promise to donate $2 from every Revlon Super Lustrous lipstick to a small charity, ‘Drought Angels’.

Created by Channel T, BoldMatters intends to focus on important matters which are relevant to Australian women.

The three minute film spotlights Jacqui, a mother of three, farmer and vet, who explains the different roles she has to play as a women.

Amy Kingon Smith, marketing manager at Revlon, said in a statement to Mumbrella: “Aligned partnerships present a significant opportunity to demonstrate a brand’s purpose. Revlon champions living boldly and bold women via sharing incredible stories of strength, tenacity and passion.

“The charity Drought Angels is a great example of bold women making a difference in their communities. Integrating a donation component, via the Bold Matters campaign, is critical to demonstrate true support of a cause rather than an affiliation alone.

“Brands have the opportunity to live with purpose to not only connect with their consumers but to demonstrate how business can be a force for good. We are thrilled to launch our local platform Bold Matters where bold women, a culturally relevant issue and philanthropy unite to create what we hope will be a campaign with impact.”


  • Peter Cerny: Executive Creative Director
  • Tim Bishop:  Creative Director
  • Nick Livingston: Producer
  • Lisa Ramsey: Managing Director
  • Aisling Fitzpatrick: Senior Account Manager
  • Photography: Edwina Robertson
  • Production: Flint
  • Director: Jonathan May
  • DOP: Jack Saltmiras
  • Post Production: The Hive

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.