Revlon shares stories of women in the bush during drought
Revlon has launched a piece of content which shines a light on women in the bush and the many roles they play during the drought in Australia.
The campaign, BoldMatters, promotes Revlon’s promise to donate $2 from every Revlon Super Lustrous lipstick to a small charity, ‘Drought Angels’.
Created by Channel T, BoldMatters intends to focus on important matters which are relevant to Australian women.
The three minute film spotlights Jacqui, a mother of three, farmer and vet, who explains the different roles she has to play as a women.
Amy Kingon Smith, marketing manager at Revlon, said in a statement to Mumbrella: “Aligned partnerships present a significant opportunity to demonstrate a brand’s purpose. Revlon champions living boldly and bold women via sharing incredible stories of strength, tenacity and passion.
“The charity Drought Angels is a great example of bold women making a difference in their communities. Integrating a donation component, via the Bold Matters campaign, is critical to demonstrate true support of a cause rather than an affiliation alone.
“Brands have the opportunity to live with purpose to not only connect with their consumers but to demonstrate how business can be a force for good. We are thrilled to launch our local platform Bold Matters where bold women, a culturally relevant issue and philanthropy unite to create what we hope will be a campaign with impact.”
Credits:
- CHANNEL T
- Peter Cerny: Executive Creative Director
- Tim Bishop: Creative Director
- Nick Livingston: Producer
- Lisa Ramsey: Managing Director
- Aisling Fitzpatrick: Senior Account Manager
- Photography: Edwina Robertson
- Production: Flint
- Director: Jonathan May
- DOP: Jack Saltmiras
- Post Production: The Hive
“I choose Revlon… Because at least when my cattle are dying, I can look good.”
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