Rudd’s T-shirt pitch
While Dr Mumbo is glad that user generated content brand contests finally seem to be going out of fashion, this one might just be of interest for designers who want to get their work seen.
Remember the Kevin 07 T-shirts?
The former PM is running a competition to design a T-shirt for his relection battle for his local seat.
He writes on Facebook:
“the t-shirt has to say Kevin Rudd”
Kevin 07 t shirt didn’t say Kevin Rudd. That’s one of the reasons it worked: hugely colloquial.
bloody mandatories in briefs…
What an excellent move by Kevin’s PR team!
I wonder how many entries he’ll get that aren’t that supportive of his campaign?!
Perhaps a design incorporating a large knife slash in the back?
Getting graphic design for free isn’t clever PR. It’s just another “free pitch” masquerading itself as a “competition”. Perhaps PR and advertising agencies should enter a competition to “win” his PR and advertising account too?
Maybe the design could include somewhere “I SAY NO TO FREE PITCHING”.
Especially when there’s not even a prize!
Ruddy Hell it’s Soft Cell
A politician trying to score a freebie off taxpayers? Meh, nothing new.
Front of the Tshirt “I wanna Rudd, not a Dud”
Back of Tshirt “All the selfish ones do their bit & leave”
Kevin help us!