Salvation Army brings stories of real Australians to life in Christmas donation campaign

The Salvation Army has launched its Christmas campaign based on a true story of a young family going through trauma.

An in-house concept made with Mezzanine Media, the latest video is part of the company’s true stories series under the slogan ‘Hope where it’s needed most,’ which aims to show customers the people and situations they can help with their donations this Christmas.

The sixty-second ad sees Amy, a young pregnant woman caring for her sick husband and two children in the lead up to Christmas. When her husband passes away, the Salvation Army reaches out to bring presents for the kids.