Salvos door-knock ads offer ‘Hope where it’s needed most’
The Salvation Army has backed its door-knock appeal over the weekend with a pair of ads focusing on the homeless and missing people, hoping to trigger donations when the knock comes at the door.
Created in-house, the work helps support the annual Red Shield Appeal and will continue to be used throughout the year.
The first ad in the campaign highlights the pain of seeking a missing child that never ends, even when that hunt continues for more than two decades.
It goes on to show how the Salvos help find 40 missing people every month and reunite them with their families.
The second ad in the series tackles homelessness and the pain of a mother and her daughter forced to live in a car as a result domestic violence.
Both ads, produced with the assistance of Mezzanine Media, are being supported with outdoor, print, cinema and digital.
Credits:
Salvation Army Creative Team
- Creative Director/Copywriter: Kirrilee Trist
- Designers: Kem Pobjie & Hannah Issa
- Marketing Co-ordinator: Johanna Bell
- Brand Managers (Southern Territory): Katherine Goswell & Amity Cartwright
Production house (TVC)
- Producer: Shane Burrell
- Director: Michelle Lloyd
- Editor: Holly Clayton
- Post-production: Final Post
Oh geez…if that doesn’t do it nothing will
User ID not verified.
Forgettable and terrible. Waste of time money effort. Sad.
User ID not verified.
* hope not available for people wanting to marry a same sex partner or injecting drug users looking for a safe place to inject.
User ID not verified.
That would be terrible. If it was true:
From the Salvos international www –
“A diverse range of views on homosexuality exist within The Salvation Army – as among the wider Christian (and non-Christian) community. But no matter where individual Salvationists stand on this matter, The Salvation Army does not permit discrimination on the basis of sexual identity in the delivery of its services or in its employment practices. Our international mission statement is very clear on this point when it says we will ‘meet human needs in [Jesus’] name without discrimination’. Anyone who comes through our doors will be welcomed with love and service, based on their need and our capacity to provide.
The Salvation Army stands against homophobia, which victimises people and can reinforce feelings of alienation, loneliness and despair.”
No idea about the injecting rooms.
User ID not verified.