Salvos door-knock ads offer ‘Hope where it’s needed most’

The Salvation Army has backed its door-knock appeal over the weekend with a pair of ads focusing on the homeless and missing people, hoping to trigger donations when the knock comes at the door.

Created in-house, the work helps support the annual Red Shield Appeal and will continue to be used throughout the year.

The first ad in the campaign highlights the pain of seeking a missing child that never ends, even when that hunt continues for more than two decades.

It goes on to show how the Salvos help find 40 missing people every month and reunite them with their families.

The second ad in the series tackles homelessness and the pain of a mother and her daughter forced to live in a car as a result domestic violence.

Both ads, produced with the assistance of Mezzanine Media, are being supported with outdoor, print, cinema and digital.


Salvation Army Creative Team

  • Creative Director/Copywriter: Kirrilee Trist
  • Designers: Kem Pobjie & Hannah Issa
  • Marketing Co-ordinator: Johanna Bell
  • Brand Managers (Southern Territory): Katherine Goswell & Amity Cartwright

Production house (TVC)

  • Producer: Shane Burrell
  • Director: Michelle Lloyd
  • Editor: Holly Clayton
  • Post-production: Final Post

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