Sam Newman brands media as ‘excrement’ over its coverage of Eddie McGuire drowning remarks

Channel Nine Footy Show host Sam Newman has branded the media which has covered Eddie McGuire’s controversial comments about drowning The Age sports journalist Caroline Wilson as “excrement”.

In a strongly word editorial aired last night Newman accused Wilson of “feigning indignation” over the remarks, which he says essentially come down to “a personality clash between two radio stations” 3AW and TripleM.

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“If you search for a cause to fit a narrative that you are pedalling eventually you will convince yourself that you have stumbled onto something, as most of the cowardly excrement have,” said Newman.

“Those excrement who have weighed into this, I would like to mention their names but as no one reads, watches of listens to them because they are in second tier media outlets I won’t bother.

“But if you spray a piece of excrement with perfume or put aftershave on a piece of excrement at the end of the day it is still a piece of excrement.”

Newman’s remarks related to the ongoing furore around comments made nearly two weeks ago at the Big Freeze fundraiser held at the MCG, when TripleM Hot Breakfast show host Eddie McGuire and other commentators and AFL officials joked on-air that people would pay to see The Age’s Caroline Wilson dunked in cold water, saying: “I reckon we should start the campaign for a one-person slide next year featuring Caroline Wilson and I’ll put in 10 grand straight away – make it 20. And if she stays under – 50. What do you reckon guys?”

McGuire was about to go through the ice slide himself and brought in fellow Triple M host James Brayshaw and former St Kilda captain Danny Frawley, with the latter responding: “I’ll actually jump in and make sure she doesn’t [come up] … I’ll hold her under, Ed.”

McGuire, Brayshaw and TripleM have all now issued apologies, with the radio station yesterday backflipping on previous statements that no action was required and ordering all on-air talent to undergo training from domestic violence charity White Ribbon. 

Eddie McGuireNewman, who started his editorial stating McGuire was a friend of his, took aim at Wilson, accusing her of hypocrisy by stating that she had been on rival Melbourne station 3AW at around the same time where similar comments about dunking her and keeping her under had been made.

The football commentator then accused her of feigning indignation in the days after the audio of McGuire, Brayshaw and Frawley’s remarks had become the centre of public controversy.

“If you want to be treated equally don’t complain when it’s too equal,” he said, before adding “Now finally the jig is up, Caro, honestly and truly you are becoming an embarrassment and even if you were under water you would still be talking.”

Newman’s remarks were met with applause from the audience but James Brayshaw, who was part of the original Triple M broadcast, then piped, in saying: “You are absolutely entitled to your point of view, Sam, but I don’t agree, especially with that last bit.”

Newman then responded: “What? If you are under water? People can still talk under water, Jim. Don’t take that to another level. You’ve heard the phrase ‘you can talk under water’ and she talks plenty.”

The Footy Show host then challenged Brayshaw on why he had continued to apologise, to which he responded: “Some of that language that was used in that 30 seconds that has been discussed so much was off the pace and for that it was absolutely appropriate that we apologise.”

Brayshaw it was only right that we apologise.

Brayshaw: “It was absolutely appropriate” that we apologise

Rebecca Maddern, Newman’s female co-host, condemned McGuire’s comments but defended his reputation.

“When I heard this exchange it did make me feel uncomfortable, as a women, as a person. If it was said about me I have to admit I would have been upset by it,” said Maddern in her own editorial.

Rebecca Maddern

Maddern: These men made a mistake.

“I do agree, in part, with Sam on this, that the men involved are all good men. I know how they feel about violence against women, and it’s exactly how I feel. These men made a mistake.

“They have acknowledged they made a mistake. They have apologised for that mistake, and that apology has been accepted. So we’re at a point now where all we can do is move forward. We need to move forward in a positive way.”

“I think in the media, we have to be reminded that we are in a very privileged position. We have a voice. That voice is listened to by many people, and people absorb what we say. And in turn, because of that, we have a power to change the conversation and shape the public perception about certain issues,” she added.


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