Samsung head of digital warns lack of trust in agencies will cause them to ‘choke’
Brands will cause ad agencies to “choke” if they don’t display trust, Samsung’s head of digital has warned.
The panel (L-R): Steve Spurr, Edelman; Bec Morton, Leo Burnett Australia; Brett Turnbull, Samsung; and Carla Webb, Edelman
Speaking on the Mumbrella CommsCon panel ‘Create great work, not war’ Brett Turnbull said trust was key to successful collaboration between PR, creative and media agencies.
