Saying yes can get you far, but saying no can get you further
Polkadot Communications founder Dionne Taylor looks at how the powerful – and the importance – of refusal.
It is never easy to say no to business opportunities. And over the past 15 years I have learned the hard way.
From back when “everyone is a potential client” to the modern version of the agency when “we hand select our clients,” I have enjoyed the evolution of Polkadot Communications and how both the team and I have given permission to ourselves to challenge the opportunity, not just accept it.
In the early days of the agency I participated in a mentor program through Public Relations Industry Association (PRIA) and was lucky enough to be assigned Geoff Michels, co-founder of Michels Warren who told me “there’s no point in focusing on what’s happening today. Focus on what is happening tomorrow, and go for it”. I wrote this on a Post-It note and taped it to the wall next to my desk, and always referred to it when new opportunities were presented to me.
