SCA study into audio effectiveness shows the importance of creative

September 10, 2021 9:44

Southern Cross Austereo (SCA) has launched new findings that show audio’s ability to launch and build brands and the importance of experimenting with best practice creative.

The eight-week study into four different creative executions in different markets used its proprietary 3D audio site, Sound Bubble, across the Hit and Triple M networks to reveal how tactical approaches, repetition and audio logos drive recall and direct response.

The study and its key findings are included in The Sound Bubble Study white paper, designed to unearth and understand the driving forces behind audio advertising effectiveness.

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Olivia Kruimel

Olivia Kruimel was the managing editor at Mumbrella. She has more than 15 years of experience in journalism, communications and marketing. Her journalism career began at Fairfax Media (now part of Nine) and includes various B2B publications such as B&T, Travel Today and ALB. As a marketer Olivia has worked for Standard Chartered and various global law firms.