Sharon Strzelecki takes to the court in Uber Eats’ 2020 Australian Open campaign
Sharon Strzelecki has made another appearance for Uber Eats’ ‘Tonight I’ll be eating’ campaign – this time without partner in crime Kim Kardashian West.
Again resurrecting the famous Kath and Kim character, actor Magda Szubanski’s Strzelecki is living her dream as a ball girl at the Australian Open, but manages to get a sneaky Uber Eats order in during her duties.
After being bombarded with tennis balls, Strzelecki declares that tonight she will be eating “kwy-noa and pomegranate salad with falafel” – mispronouncing the grain quinoa. She then bows for her adoring fans.
Following on from last year’s groundbreaking Australian Open takeover, that saw top tennis players taking a break on court to enjoy their food deliveries, Uber Eats and its creative agency Special Group have already brought in women’s tennis legend Serena Williams, and controversial Australian player Nick Kyrgios to star in this year’s campaign.
In her ad, Williams takes a seat on the side of the court and tucks her towel into the neckline of her tennis dress to avoid ‘ruining her outfit’.
Meanwhile Kyrgios, often known to argue with the umpires, turns to argue a call only to find himself agreeing with himself, as an umpire. After the umpire version of Kyrgios receives his Uber Eats delivery he declares the serve in, encouraging praise from Kyrgios-the-player: “You are a good umpire.”
The ads bookend commercial breaks to make it appear they are still part of Nine’s Australian Open coverage. The groundbreaking campaign first appeared in 2019 and involves the creative and brand working closely with Nine’s Powered division.
Uber Eats is the Official Online Food Delivery App for the Australian Open.
Tennis Australia CEO, Craig Tiley, said he was “delighted to extend this historic partnership with Uber Eats”.
“We are always open to new and innovative ideas at the Australian Open. The Uber Eats commercials were hugely popular last year and we look forward to seeing what promises to be more memorable and entertaining creative for this year’s event,” Tilley said.
Uber Eats head of marketing for APAC, Georgie Jeffreys, said she they were taking inspiration from the magic of Super Bowl advertising in the US.
“We’re looking to distil the same kind of magic that brands unlock during the Super Bowl in the United States during our own homegrown global sporting event – the Australian Open,” Jeffreys said.
“Building on the success of last year’s campaign, we’re working harder than ever to raise the bar with even more fun and engaging moments for tennis fans to enjoy seamlessly inside this year’s broadcast.”
Mumbrella has approached Special Group for comment.
topics
Australian Open
Craig Tiley
Georgie Jeffreys
Magda Szubanski
Nine
Sharon Strezlecki
Special Group
Tennis Australia
Tonight I'll be eating
Uber Eats
Horrible post-production…
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