Shopping centres luring customers with food rather than fashion, says Neil Perry

Zoe Samios

November 10, 2016 2:42

Major shopping centre developers are prioritising food before iconic fashion brands, claimed Australian celebrity chef Neil Perry.

Speaking at Mumbrella’s Entertainment Marketing Summit, Perry explained that shopping centres are reaching out to food companies such as The Rockpool Group to attract customers to the retail centres by creating “dining precincts”.

Perry: “For developers like Westfield, AMP and Chadstone, food is the new black”

“For the big developers like Westfield, AMP and Chadstone, food is the new black,” Perry said.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Zoe Samios

Zoe Samios worked at Mumbrella between 2016 and 2019, finishing up as senior media reporter in March 2019.

Topics

AMP Chadstone Entertainment Marketing Summit Neil Perry The Rockpool Group Westfield

Latest

Dismiss AI slop at your peril

Ad Standards says no to Didi and ‘six middies’

SCA advisor gives Seven merger the go-ahead

Austereo's merger green light fails to impress market as Ive Group's run up Unmade Index continues

Bruce Gordon's WIN records $8.6m loss

Shopping centres luring customers with food rather than fashion, says Neil Perry

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

SUBSCRIBE