Skinny Cow releases cinema ad
A new campaign for ice cream cookie brand Skinny Cow has launched across Val Morgan’s cinema network.
Produced by Brandfit Productions, the ad is accompanied by in-cinema sampling, arranged by Zenith Optimedia.
The sampling has gone ahead of Snow White and the Huntsman screenings.
Extending to Val Morgan’s retail arm, Val Morgan Retail Media Network, a digital execution will run across 1,000 screens in over 250 locations across Australia.
Diane Laskowski, Skinny Cow brand manager said: “The sampling activity, Val Morgan digital retail network appearances and cinema ad have all been cleverly integrated into a broader media campaign. This is the first time the Skinny Cow brand has been in the cinema environment and we’re really excited to be involved with Val Morgan”.
http://donteatdirt.com/2011/11.....kinny-cow/ I’m sorry, but just looking at those things it’s evident that they are terrible for your health, this sort of advertising should be banned!
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