Small and medium businesses failing to grasp digital opportunities Sensis boss warns

September 16, 2016 4:09

The proliferation of smart phones and the frequency with which Australians are accessing the web has not been matched by small and medium enterprises adopting digital strategies to meet them, the head of Sensis has warned.

Dan Gregory (Impossible Institute), Kate Morris (Adorebeauty), Jackson Hewett (The Australian), Justin Dry (Vinomofo) and Naomi Shepherd (Facebook).

And small business has been urged to join emerging platforms early and take advantage of them before bigger rivals arrive.

John Allan, CEO of Sensis, said that adoption of digital by consumers and the reticence of SMEs to follow them was a puzzling contradiction.

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Simon Canning

Simon Canning was Mumbrella's marketing and advertising editor from 2015-2017. In a career spanning journalism and communications over more than 30 years Simon has become one of Australia’s most respected analysts and commentators on the advertising, marketing and media industries. A regular commentator on radio and TV, Simon has also worked in media in the US and UK .

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