Smirnoff Seltzer names winners of Ads for Artists, launches campaign
Smirnoff Seltzer has named the 12 winners of its ‘Ads for Artists‘ initiative, the prize being $1 million worth of advertising to support emerging Australian artists.
The campaign is on a mix of billboards, video on demand, YouTube, Spotify, Instagram, Facebook and Snapchat from 2 February until April.
One of the videos for the campaign, featuring ‘Drip’ by Jannah Beth and Friendless, can be seen below.
Smirnoff Seltzer marketing manager Maddy Stockwell commented: “We’re thrilled to support local music talent with Smirnoff Ads for Artists. This summer marks the hopeful start of a return to live music, summer festivals and great afternoons reconnecting with friends. Smirnoff is synonymous with these moments, so it was important to us that we used the launch of our new Smirnoff Seltzer Mixed Berries flavour to support our mates in the industry.”
Member of the Jungle Giants Sam Hales said: “Our industry was one of the hardest hit, and the effects were felt most by emerging artists who rely on gigging to develop their sound, grow their fan base and earn an income. The thousands of tracks we received were a testament to the enduring talent and passion of our vibrant music scene. It was an absolute privilege to be part of this campaign and we can’t wait to follow these new artists as they forge ahead.”
Selected by creative directors for the campaign The Jungle Giants, the winners are: Adrian Dzvuke and Super Thick, Jannah Beth and Friendless, Lora, The Lazy Eyes, Divebar Youth, Becca Hatch, RHY, Lazywax, Abby Bella May, Salarymen, Wolfjay and YB. A Spotify playlist featuring the winners curated by the Jungle Giants and each artist is paid a licensing fee above APRA industry standard.
Singer-songwriter Vinnie Barbaro of Divebar Youth added: ”This initiative is a godsend. It’s so great to see homegrown music being supported and shared in Australia. I’m really fortunate that The Jungle Giants invited me to be a part of Smirnoff’s Ads For Artists, which aims to boost the careers of Australian artists like myself.”
The campaign launches Smirnoff Seltzer’s Mixed Berries flavour.
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topics
Abby Bella May
Adrian Dzvuke and Super Thick
Becca Hatch
Divebar Youth
Jannah Beth and Friendless
Jungle Giants
Lazywax
Lora
Maddy Stockwell
RHY
Salarymen
Sam Hales
Smirnoff
Smirnoff Seltzer
The Lazy Eyes
Wolfjay
YB
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